Welcome to the Account Management: Establishing Lasting Partnerships video course meant to teach learners how to cultivate loyal relationships with accounts. This course, which comprises six video lessons, highlights the differences between accounts and customers and specifically describes the various account relationship levels. In addition, it defines psychographics and explains how to use them to determine an account’s relationship with an organization’s products and services. This course also discusses the disconnect between marketing and sales in most companies and explains how insight-based selling can help an organization add value for an account. In the end, learners should understand how to provide a total account solution to ensure their partnerships are loyal and strong. To access your activity ID, a View CE Certificatebutton will display on the profile upon completion of the course. This programis valid for 0.75 PDU for the Project Management Institute (PMI).
Overview
COURSE DIFFICULTY
COURSE DURATION
42m
Skills Learned
After completing this online training course, students will be able to:
Establish Strong Relationships With Clients
Identify Opportunities for Account Growth
Communicate Effectively to Address Client Needs
Develop Strategies for Long-Term Client Engagement
Measure and Analyze Account Performance Metrics
Account Managers, Sales Professionals, Customer Success Managers, Business Development Representatives
None
01. Introduction to Account Management
02. Building Client Relationships
03. Strategies for Account Growth
04. Effective Communication Techniques
05. Performance Measurement and Analysis
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Establish Strong Relationships With Clients
Identify Opportunities for Account Growth
Communicate Effectively to Address Client Needs
Develop Strategies for Long-Term Client Engagement
Measure and Analyze Account Performance Metrics
WHO SHOULD ATTEND
Account Managers, Sales Professionals, Customer Success Managers, Business Development Representatives
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Account Management
02. Building Client Relationships
03. Strategies for Account Growth
04. Effective Communication Techniques
05. Performance Measurement and Analysis
