Welcome to the Managing Accounts Versus Selling to Customers video lesson meant to address the key differences between customers and accounts. This video lesson is the first of six in the Account Management: Establishing Lasting Partnerships video course, which teaches learners how to cultivate loyal relationships with accounts. In this lesson, learners will become familiar with the four major characteristics of an account and realize the importance of an account relationship in building loyalty.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Distinguish between account management and traditional selling
Identify key strategies for effective account management
Develop techniques for building long-term customer relationships
Analyze customer needs to tailor account management approaches
Implement best practices for account planning and strategy
Account Managers, Sales Professionals, Customer Service Representatives, Business Development Executives
None
01. Introduction to Account Management
02. Differences Between Selling and Managing Accounts
03. Key Strategies for Successful Account Management
04. Building and Maintaining Customer Relationships
05. Account Planning and Strategy Implementation
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Distinguish between account management and traditional selling
Identify key strategies for effective account management
Develop techniques for building long-term customer relationships
Analyze customer needs to tailor account management approaches
Implement best practices for account planning and strategy
WHO SHOULD ATTEND
Account Managers, Sales Professionals, Customer Service Representatives, Business Development Executives
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Account Management
02. Differences Between Selling and Managing Accounts
03. Key Strategies for Successful Account Management
04. Building and Maintaining Customer Relationships
05. Account Planning and Strategy Implementation
