Welcome to the Using Psychographics to Gauge Product Relationship Levels video lesson meant to highlight the role of mental characteristics in determining how prospects and customers feel about an organization’s products and services. This video lesson is the third of six in the Account Management: Establishing Lasting Partnerships video course, which teaches learners how to cultivate loyal relationships with accounts. In this lesson, viewers will learn the definition of psychographics and consider an example of how to effectively use psychographic information to obtain business results. Ultimately, learners should understand the importance of varying their messaging, sales strategy, and sales materials based on psychographic analysis.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Analyze Psychographic Data to Enhance Customer Engagement
Assess Product Relationship Levels Based on Psychographics
Develop Strategies to Strengthen Customer Relationships
Implement Psychographic Insights into Account Management Practices
Account Managers, Sales Professionals, Marketing Strategists, Business Development Executives, Customer Relationship Managers
Completion of Account Management Part 2, Basic Understanding of Psychographics
01. Introduction to Psychographics
02. Understanding Product Relationship Levels
03. Techniques for Gauging Customer Insights
04. Strategies for Application in Account Management
05. Case Studies and Real-World Applications
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Analyze Psychographic Data to Enhance Customer Engagement
Assess Product Relationship Levels Based on Psychographics
Develop Strategies to Strengthen Customer Relationships
Implement Psychographic Insights into Account Management Practices
WHO SHOULD ATTEND
Account Managers, Sales Professionals, Marketing Strategists, Business Development Executives, Customer Relationship Managers
PREREQUISITES
Completion of Account Management Part 2, Basic Understanding of Psychographics
COURSE OUTLINE
01. Introduction to Psychographics
02. Understanding Product Relationship Levels
03. Techniques for Gauging Customer Insights
04. Strategies for Application in Account Management
05. Case Studies and Real-World Applications
