Welcome to The Marketing-Sales Disconnect video lesson meant to draw attention to the breakdown that occurs between the marketing department and sales department in many organizations. This video lesson is the fourth of six in the Account Management: Establishing Lasting Partnerships video course, which teaches learners how to cultivate loyal relationships with accounts. In this lesson, learners will come to realize that, in most of organizations, marketing only does half the job when dealing with more complex accounts. They will learn that, in addition to institutional and product marketing, there must be direct marketing support regarding relationship levels, customer psychographics, and buying influences for the major tactical sales calls. In the end, learners should understand that bridging the gap between marketing and sales will help standardize the message to customers, ensure salespeople are following best practices, and greatly improve call execution overall.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Causes of Marketing-Sales Disconnect
Implement Strategies to Align Marketing and Sales Teams
Analyze the Impact of Communication on Account Management
Develop Effective Collaboration Techniques
Measure the Success of Integrated Marketing-Sales Efforts
Account Managers, Sales Professionals, Marketing Specialists, Business Development Executives
Completion of Account Management Part 3, Basic Understanding of Sales and Marketing Principles
01. Understanding the Marketing-Sales Disconnect
02. Best Practices for Aligning Teams
03. Communication Strategies for Success
04. Tools and Technologies for Integration
05. Case Studies and Real-World Applications
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Causes of Marketing-Sales Disconnect
Implement Strategies to Align Marketing and Sales Teams
Analyze the Impact of Communication on Account Management
Develop Effective Collaboration Techniques
Measure the Success of Integrated Marketing-Sales Efforts
WHO SHOULD ATTEND
Account Managers, Sales Professionals, Marketing Specialists, Business Development Executives
PREREQUISITES
Completion of Account Management Part 3, Basic Understanding of Sales and Marketing Principles
COURSE OUTLINE
01. Understanding the Marketing-Sales Disconnect
02. Best Practices for Aligning Teams
03. Communication Strategies for Success
04. Tools and Technologies for Integration
05. Case Studies and Real-World Applications
