Welcome to the Creating Insight-Based Account Relationships video lesson meant to define insight-based selling and explain why it is so effective in helping accounts reach the partnering relationship level. This video lesson is the fifth of six in the Account Management: Establishing Lasting Partnerships video course, which teaches learners how to cultivate loyal relationships with accounts. In this lesson, viewers will learn about the five types of salespeople described in The Challenger Sale and will come to realize why salespeople can’t implement insight-based selling on their own. Ultimately, learners will understand that organizations have to create and support an insight-based selling strategy centrally for it to be effective.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Create Insight-Based Strategies for Account Relationships
Analyze Customer Needs and Preferences Effectively
Implement Tailored Engagement Plans for Key Accounts
Foster Long-Term Relationships with Stakeholders
Account Managers, Sales Professionals, Business Development Managers, Customer Success Managers
Completion of Account Management (Part 4 of 6)
01. Understanding Insight-Based Account Management
02. Techniques for Gathering and Analyzing Customer Insights
03. Developing Personalized Engagement Strategies
04. Measuring the Impact of Account Relationships
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Create Insight-Based Strategies for Account Relationships
Analyze Customer Needs and Preferences Effectively
Implement Tailored Engagement Plans for Key Accounts
Foster Long-Term Relationships with Stakeholders
WHO SHOULD ATTEND
Account Managers, Sales Professionals, Business Development Managers, Customer Success Managers
PREREQUISITES
Completion of Account Management (Part 4 of 6)
COURSE OUTLINE
01. Understanding Insight-Based Account Management
02. Techniques for Gathering and Analyzing Customer Insights
03. Developing Personalized Engagement Strategies
04. Measuring the Impact of Account Relationships
