Welcome to the “Building Customer Loyalty” video lesson meant to illustrate the importance of transforming one-time customers into loyal fans. This video lesson is the fourth of six in the “Closing Sales with Confidence” course, which instructs learners on how to effectively close sales. In this lesson, viewers will consider the significance generating maximum lifetime customer value and learn why retaining customers is preferable to acquiring new customers. Learners will also discover how to use customer feedback loops to drive customer loyalty and how to use the Net Promoter Score to measure customer satisfaction.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Develop Strategies to Enhance Customer Loyalty
Analyze Customer Feedback to Improve Services
Implement Effective Communication Techniques
Measure the Impact of Loyalty Programs
Marketing Professionals, Customer Service Representatives, Business Owners, Sales Managers
None
01. Understanding Customer Loyalty
02. Key Factors Influencing Customer Retention
03. Creating and Implementing Loyalty Programs
04. Measuring Success and Making Improvements
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop Strategies to Enhance Customer Loyalty
Analyze Customer Feedback to Improve Services
Implement Effective Communication Techniques
Measure the Impact of Loyalty Programs
WHO SHOULD ATTEND
Marketing Professionals, Customer Service Representatives, Business Owners, Sales Managers
PREREQUISITES
None
COURSE OUTLINE
01. Understanding Customer Loyalty
02. Key Factors Influencing Customer Retention
03. Creating and Implementing Loyalty Programs
04. Measuring Success and Making Improvements
