Welcome to the “Developing Remarkable Marketing Campaigns: Develop Customer Personas” Expert Insights course. This is the 6th of 15 lessons in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. After watching this lesson, viewers will understand the purpose of building accurate customer personas and where to begin when building one.
Overview
COURSE DIFFICULTY
COURSE DURATION
6m
Skills Learned
After completing this online training course, students will be able to:
Develop comprehensive customer personas
Analyze customer behaviors and preferences
Tailor marketing campaigns to target audiences
Measure the effectiveness of marketing strategies
Implement feedback loops for continuous improvement
Marketing professionals, Business strategists, Product managers, Brand managers
Basic understanding of marketing principles, Familiarity with market research techniques
01. Introduction to Customer Personas
02. Techniques for Developing Personas
03. Analyzing Customer Data
04. Implementing Personas in Marketing Campaigns
05. Measuring Campaign Success
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop comprehensive customer personas
Analyze customer behaviors and preferences
Tailor marketing campaigns to target audiences
Measure the effectiveness of marketing strategies
Implement feedback loops for continuous improvement
WHO SHOULD ATTEND
Marketing professionals, Business strategists, Product managers, Brand managers
PREREQUISITES
Basic understanding of marketing principles, Familiarity with market research techniques
COURSE OUTLINE
01. Introduction to Customer Personas
02. Techniques for Developing Personas
03. Analyzing Customer Data
04. Implementing Personas in Marketing Campaigns
05. Measuring Campaign Success
