Welcome to the “Developing Remarkable Marketing Campaigns: Set SMART Goals and Metrics” Expert Insights course. This is the 4th of 15 lessons in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. This lesson dives into building the details of your marketing campaign, starting with the first element: the Why. After watching this lesson, viewers will be able to answer the question, “Why are we focusing on this marketing campaign?” and how to answer it most effectively to ensure the campaign will see success.
Overview
COURSE DIFFICULTY
COURSE DURATION
9m
Skills Learned
After completing this online training course, students will be able to:
Set Specific, Measurable, Achievable, Relevant, and Time-bound (S.M.A.R.T.) goals for marketing campaigns
Identify key performance indicators (KPIs) to measure campaign success
Analyze and interpret data to refine marketing strategies
Develop a structured plan for executing marketing campaigns
Evaluate the effectiveness of marketing campaigns and make data-driven adjustments
Marketing professionals, Campaign managers, Business owners, Marketing strategists, Students in marketing disciplines
Basic understanding of marketing principles, Familiarity with digital marketing tools
01. Introduction to S.M.A.R.T. Goals
02. Defining Key Performance Indicators
03. Data Analysis Techniques
04. Campaign Planning and Execution
05. Measuring Campaign Effectiveness
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Set Specific, Measurable, Achievable, Relevant, and Time-bound (S.M.A.R.T.) goals for marketing campaigns
Identify key performance indicators (KPIs) to measure campaign success
Analyze and interpret data to refine marketing strategies
Develop a structured plan for executing marketing campaigns
Evaluate the effectiveness of marketing campaigns and make data-driven adjustments
WHO SHOULD ATTEND
Marketing professionals, Campaign managers, Business owners, Marketing strategists, Students in marketing disciplines
PREREQUISITES
Basic understanding of marketing principles, Familiarity with digital marketing tools
COURSE OUTLINE
01. Introduction to S.M.A.R.T. Goals
02. Defining Key Performance Indicators
03. Data Analysis Techniques
04. Campaign Planning and Execution
05. Measuring Campaign Effectiveness
