Welcome to the “Digital Marketing” video course created to cover the foundations of the digital marketing field. This course, comprising three video lessons, explains methods and best practices of digital marketing. Specifically, it covers types of digital marketing (such as viral marketing and PPC); the hot topic of search engine optimization, or SEO; and ways to create content to drive traffic to your website. Ultimately, the viewer of this course will have a better grasp on digital marketing as a legitimate marketing strategy.
Overview
COURSE DIFFICULTY
COURSE DURATION
21m
Skills Learned
After completing this online training course, students will be able to:
Develop Comprehensive Digital Marketing Strategies
Analyze Data and Metrics to Optimize Campaigns
Implement Effective Social Media Marketing Techniques
Understand Search Engine Optimization (SEO) Principles
Create Engaging Content for Various Digital Platforms
Marketing Professionals, Business Owners, Students, Entrepreneurs, Digital Marketers
Basic Understanding of Marketing Concepts
01. Introduction to Digital Marketing
02. Key Components of Digital Marketing
03. Search Engine Marketing and SEO
04. Social Media Strategies
05. Content Marketing Fundamentals
06. Analytics and Performance Measurement
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop Comprehensive Digital Marketing Strategies
Analyze Data and Metrics to Optimize Campaigns
Implement Effective Social Media Marketing Techniques
Understand Search Engine Optimization (SEO) Principles
Create Engaging Content for Various Digital Platforms
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Students, Entrepreneurs, Digital Marketers
PREREQUISITES
Basic Understanding of Marketing Concepts
COURSE OUTLINE
01. Introduction to Digital Marketing
02. Key Components of Digital Marketing
03. Search Engine Marketing and SEO
04. Social Media Strategies
05. Content Marketing Fundamentals
06. Analytics and Performance Measurement
