Welcome to the “Search Engine Optimization (SEO)” video lesson meant to introduce the merits of search engine optimization in digital marketing. This lesson is the second of three in the “Digital Marketing” series, which explains methods and best practices of digital marketing. This lesson provides best practices on how to utilize SEO for marketing efforts. The viewer of this lesson should come away with a better understanding of SEO as a marketing concept and strategy.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Understand the Fundamentals of Search Engine Optimization
Conduct Keyword Research and Analysis
Optimize Website Content for Improved Search Rankings
Implement On-Page and Off-Page SEO Techniques
Analyze SEO Performance Metrics and Tools
Marketing Professionals, Business Owners, Digital Marketers, SEO Specialists, E-commerce Managers
Basic Understanding of Digital Marketing Concepts
01. Introduction to Search Engine Optimization
02. Keyword Research and Strategy
03. On-Page SEO Best Practices
04. Off-Page SEO Techniques
05. Measuring and Analyzing SEO Success
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the Fundamentals of Search Engine Optimization
Conduct Keyword Research and Analysis
Optimize Website Content for Improved Search Rankings
Implement On-Page and Off-Page SEO Techniques
Analyze SEO Performance Metrics and Tools
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Digital Marketers, SEO Specialists, E-commerce Managers
PREREQUISITES
Basic Understanding of Digital Marketing Concepts
COURSE OUTLINE
01. Introduction to Search Engine Optimization
02. Keyword Research and Strategy
03. On-Page SEO Best Practices
04. Off-Page SEO Techniques
05. Measuring and Analyzing SEO Success
