Welcome to the “Subject Line” video lesson intended to highlight the role of the subject line in encouraging the recipient to read the email. This video lesson is part of the “Email Essentials” series, which explains how to leverage email effectively so learners can achieve their communication goals at work. In this lesson, viewers will learn how to write their subject line in a way that attracts the reader’s attention and conveys the purpose of the email.
Overview
COURSE DIFFICULTY
COURSE DURATION
4m
Skills Learned
After completing this online training course, students will be able to:
Craft Compelling Subject Lines That Increase Open Rates
Understand The Psychology Behind Effective Email Subject Lines
Analyze Subject Line Performance Metrics
Implement Best Practices For Subject Line Creation
Tailor Subject Lines To Different Audiences
Marketing Professionals, Content Creators, Business Communicators, Email Marketers
Basic Understanding Of Email Marketing Principles
01. Importance Of Subject Lines
02. Elements Of A Successful Subject Line
03. Techniques For Testing And Optimizing Subject Lines
04. Common Mistakes To Avoid
05. Case Studies And Real-World Examples
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Craft Compelling Subject Lines That Increase Open Rates
Understand The Psychology Behind Effective Email Subject Lines
Analyze Subject Line Performance Metrics
Implement Best Practices For Subject Line Creation
Tailor Subject Lines To Different Audiences
WHO SHOULD ATTEND
Marketing Professionals, Content Creators, Business Communicators, Email Marketers
PREREQUISITES
Basic Understanding Of Email Marketing Principles
COURSE OUTLINE
01. Importance Of Subject Lines
02. Elements Of A Successful Subject Line
03. Techniques For Testing And Optimizing Subject Lines
04. Common Mistakes To Avoid
05. Case Studies And Real-World Examples
