Welcome to the “Expert Insights: Developing Remarkable Marketing Campaigns with Brian Honigman” course. This course, guided by marketing consultant and professor Brian Honigman, contains 15 lessons that are designed to help learners build, innovate, and execute effective marketing campaigns. After watching this course, viewers will understand topics such as goal setting, customer identification, messaging, topic and channel selection, publishing frequency, and campaign execution. After viewing, learners both new and seasoned in developing marketing campaigns will be refreshed by Brian’s engaging content and insightful expertise. To access your activity IDs, a View CECertificate button will display on the profile upon completion of thecourse. This program is valid for 1.75 PDC for Society for Human ResourceManagement (SHRM), 1.75 hour(s) of recertification credit through the HRCertification Institute (HRCI) and 1.75 PDU for the Project ManagementInstitute (PMI).
Overview
COURSE DIFFICULTY
COURSE DURATION
1h 39m
Skills Learned
After completing this online training course, students will be able to:
Develop Innovative Marketing Strategies
Analyze Target Audience Insights
Create Compelling Campaign Messages
Measure Campaign Effectiveness
Utilize Digital Marketing Tools and Techniques
Marketing Professionals, Business Owners, Entrepreneurs, Brand Managers, Digital Marketers
Basic Understanding of Marketing Principles, Familiarity with Digital Marketing Concepts
01. Introduction to Remarkable Marketing Campaigns
02. Understanding Your Target Audience
03. Crafting Effective Marketing Messages
04. Implementing Campaign Strategies
05. Analyzing and Measuring Campaign Results
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop Innovative Marketing Strategies
Analyze Target Audience Insights
Create Compelling Campaign Messages
Measure Campaign Effectiveness
Utilize Digital Marketing Tools and Techniques
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Entrepreneurs, Brand Managers, Digital Marketers
PREREQUISITES
Basic Understanding of Marketing Principles, Familiarity with Digital Marketing Concepts
COURSE OUTLINE
01. Introduction to Remarkable Marketing Campaigns
02. Understanding Your Target Audience
03. Crafting Effective Marketing Messages
04. Implementing Campaign Strategies
05. Analyzing and Measuring Campaign Results
