Welcome to the “The Fundamentals of Marketing with Brian Honigman” Expert Insights course. This course contains 20 lessons that guide viewers through the essential elements of a marketing strategy that will have success for any type of company. This course is led by Brian Honigman, marketing consultant and professor, who offers valuable knowledge and practical skills to succeed in the field. After watching this course, viewers will have a solid understanding of marketing as a business function, how to develop an actionable marketing strategy with engaging content, and various distribution channels. Whether you’re a current expert, or completely new to the field, this course will enhance your understanding of key marketing components. To access your activity IDs, a View CECertificate button will display on the profile upon completion of thecourse. This program is valid for 1.5 PDC for Society for Human ResourceManagement (SHRM), 1.5 hour(s) of recertification credit through the HRCertification Institute (HRCI) and 1.5 PDU for the Project Management Institute(PMI).
Overview
COURSE DIFFICULTY
COURSE DURATION
2h 25m
Skills Learned
After completing this online training course, students will be able to:
Understand the Core Principles of Marketing
Identify Effective Marketing Strategies and Tactics
Analyze Target Audiences and Market Segments
Develop a Comprehensive Marketing Plan
Measure and Evaluate Marketing Campaign Performance
Marketing Professionals, Business Owners, Entrepreneurs, Students in Marketing Fields
None
01. Introduction to Marketing Fundamentals
02. Key Marketing Strategies and Tactics
03. Understanding Target Audiences
04. Developing a Marketing Plan
05. Measuring Marketing Success
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the Core Principles of Marketing
Identify Effective Marketing Strategies and Tactics
Analyze Target Audiences and Market Segments
Develop a Comprehensive Marketing Plan
Measure and Evaluate Marketing Campaign Performance
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Entrepreneurs, Students in Marketing Fields
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Marketing Fundamentals
02. Key Marketing Strategies and Tactics
03. Understanding Target Audiences
04. Developing a Marketing Plan
05. Measuring Marketing Success
