Welcome to “External Crisis Communication,” a video lesson meant to explain how to prepare for and respond to the public during a crisis situation. If you don’t anticipate and prepare for crises, you will be scrambling when one occurs. From creating selecting and training spokespeople to creating holding statements, this video lesson will explain how you can ensure your crisis communication plan works effectively. This will help prevent public relations nightmares with your external shareholders. That way, you’ll be able to handle crises quickly, confidently, and purposefully to ensure no further damage is done.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Develop Effective Communication Strategies for Crisis Situations
Identify Key Stakeholders and Their Communication Needs
Utilize Social Media Platforms for Crisis Messaging
Analyze Case Studies of Successful Crisis Communication
Create a Comprehensive Crisis Communication Plan
Communications Professionals, Public Relations Specialists, Marketing Managers, Crisis Management Teams
Basic Understanding of Public Relations, Familiarity with Communication Strategies
01. Introduction to Crisis Communication
02. Importance of External Communication During a Crisis
03. Strategies for Engaging with the Media
04. Crafting Key Messages and Talking Points
05. Evaluation and Post-Crisis Analysis
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop Effective Communication Strategies for Crisis Situations
Identify Key Stakeholders and Their Communication Needs
Utilize Social Media Platforms for Crisis Messaging
Analyze Case Studies of Successful Crisis Communication
Create a Comprehensive Crisis Communication Plan
WHO SHOULD ATTEND
Communications Professionals, Public Relations Specialists, Marketing Managers, Crisis Management Teams
PREREQUISITES
Basic Understanding of Public Relations, Familiarity with Communication Strategies
COURSE OUTLINE
01. Introduction to Crisis Communication
02. Importance of External Communication During a Crisis
03. Strategies for Engaging with the Media
04. Crafting Key Messages and Talking Points
05. Evaluation and Post-Crisis Analysis
