Welcome to ‘Five Sources of Customer Insight,’ a video lesson meant to cover several sources of insight applicable to your selling strategy. This lesson is the last of five in the ‘Getting the Most from Insight-Based Selling’ video course, which is meant to help you understand and leverage insight-based selling to increase your competitiveness in sales conversations. By describing methods for obtaining insight and places to mine for information, viewers will be better equipped to find insight relevant to making sales.
Overview
COURSE DIFFICULTY
COURSE DURATION
6m
Skills Learned
After completing this online training course, students will be able to:
Identify the Five Key Sources of Customer Insight
Analyze Customer Data to Drive Strategic Decisions
Implement Techniques to Gather and Interpret Customer Feedback
Utilize Insights to Enhance Customer Engagement and Satisfaction
Marketing Professionals, Business Analysts, Product Managers, Customer Experience Managers
None
01. Introduction to Customer Insight
02. Overview of the Five Sources
03. Methods for Data Collection
04. Analyzing and Interpreting Customer Data
05. Applying Insights to Business Strategies
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Five Key Sources of Customer Insight
Analyze Customer Data to Drive Strategic Decisions
Implement Techniques to Gather and Interpret Customer Feedback
Utilize Insights to Enhance Customer Engagement and Satisfaction
WHO SHOULD ATTEND
Marketing Professionals, Business Analysts, Product Managers, Customer Experience Managers
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Customer Insight
02. Overview of the Five Sources
03. Methods for Data Collection
04. Analyzing and Interpreting Customer Data
05. Applying Insights to Business Strategies
