Welcome to the “Making a Business Case: Evaluating Your Idea” video lesson meant to guide learners in judging whether their idea is truly worth the time and effort to develop. This lesson is the third of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. Throughout this lesson, learners will examine the four key categories to consider when evaluating a business opportunity: market, timing, risks, and benefits. Viewers will then learn how to apply that information to determine whether to pursue their idea. Ultimately, learners should understand the importance of remaining objective and relying on their support team when making this judgment.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Evaluate the feasibility of their business ideas
Identify key components of a successful business case
Conduct market analysis to support their proposals
Present their business case effectively to stakeholders
Business Analysts, Project Managers, Entrepreneurs, Team Leaders, Decision Makers
Basic understanding of business principles
01. Introduction to Business Cases
02. Key Elements of a Business Case
03. Conducting Market Research
04. Financial Analysis and Projections
05. Presenting Your Business Case
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Evaluate the feasibility of their business ideas
Identify key components of a successful business case
Conduct market analysis to support their proposals
Present their business case effectively to stakeholders
WHO SHOULD ATTEND
Business Analysts, Project Managers, Entrepreneurs, Team Leaders, Decision Makers
PREREQUISITES
Basic understanding of business principles
COURSE OUTLINE
01. Introduction to Business Cases
02. Key Elements of a Business Case
03. Conducting Market Research
04. Financial Analysis and Projections
05. Presenting Your Business Case
