Welcome to the “Making a Business Case: Using Persuasion to Gain Buy-In” video lesson meant to help learners convince others to support their business case. This lesson is the eighth of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. During this lesson, viewers will learn the definitions of influence and persuasion and discover their power in shaping attitudes and provoking action. Learners will also become familiar with Aristotle’s three pillars of persuasion and learn specific techniques for convincing stakeholders to jump on board with their idea.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Develop a compelling business case that resonates with stakeholders
Utilize persuasive communication techniques to gain buy-in
Analyze the needs and interests of various audiences
Create effective visuals to support their arguments
Address and counter objections effectively during discussions
Business Professionals, Project Managers, Team Leaders, Marketing Specialists, Entrepreneurs
None
01. Understanding the Elements of a Business Case
02. The Art of Persuasion and Influence
03. Crafting Your Message for Maximum Impact
04. Engaging Stakeholders and Addressing Concerns
05. Presenting and Communicating Your Business Case
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop a compelling business case that resonates with stakeholders
Utilize persuasive communication techniques to gain buy-in
Analyze the needs and interests of various audiences
Create effective visuals to support their arguments
Address and counter objections effectively during discussions
WHO SHOULD ATTEND
Business Professionals, Project Managers, Team Leaders, Marketing Specialists, Entrepreneurs
PREREQUISITES
None
COURSE OUTLINE
01. Understanding the Elements of a Business Case
02. The Art of Persuasion and Influence
03. Crafting Your Message for Maximum Impact
04. Engaging Stakeholders and Addressing Concerns
05. Presenting and Communicating Your Business Case
