Welcome to the lesson “Needs vs. Wants” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which includes a story from Jim about how wants can triumph over basic needs. This lesson is the eighteenth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, viewers will know how to tell when they’re selling to a customer’s wants or their needs.
Overview
COURSE DIFFICULTY
COURSE DURATION
5m
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Differences Between Needs and Wants
Leverage Customer Insights to Drive Sales
Develop Tailored Sales Strategies Based on Client Needs
Enhance Communication Skills for Effective Selling
Build Long-Lasting Customer Relationships
Sales Professionals, Marketing Executives, Business Development Managers, Entrepreneurs, Customer Service Representatives
Basic Understanding of Sales Principles, Familiarity with Customer Interaction
01. Introduction to Needs and Wants
02. Techniques for Identifying Customer Needs
03. Strategies for Addressing Customer Wants
04. Effective Communication in Sales
05. Building Relationships for Long-Term Success
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Differences Between Needs and Wants
Leverage Customer Insights to Drive Sales
Develop Tailored Sales Strategies Based on Client Needs
Enhance Communication Skills for Effective Selling
Build Long-Lasting Customer Relationships
WHO SHOULD ATTEND
Sales Professionals, Marketing Executives, Business Development Managers, Entrepreneurs, Customer Service Representatives
PREREQUISITES
Basic Understanding of Sales Principles, Familiarity with Customer Interaction
COURSE OUTLINE
01. Introduction to Needs and Wants
02. Techniques for Identifying Customer Needs
03. Strategies for Addressing Customer Wants
04. Effective Communication in Sales
05. Building Relationships for Long-Term Success
