Welcome to the lesson “Question—What Will It Cost?” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which covers how to address one of the biggest challenges for a salesperson: justifying the price of the product or service being sold. This lesson is the twenty-first of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, viewers will feel more confident in their ability to navigate how to approach and discuss pricing with a customer.
Overview
COURSE DIFFICULTY
COURSE DURATION
10m
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Components of Cost in Sales
Analyze Pricing Strategies Based on Customer Needs
Communicate Value Proposition Effectively
Negotiate Pricing with Confidence
Develop a Comprehensive Selling Plan
Sales Professionals, Account Managers, Business Development Representatives, Sales Managers
Basic Understanding of Sales Principles, Familiarity with Sales Techniques
01. Introduction to Cost in Selling
02. Understanding Customer Perceptions of Value
03. Pricing Strategies and Their Impact
04. Effective Communication Techniques
05. Negotiation Tactics in Selling
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Components of Cost in Sales
Analyze Pricing Strategies Based on Customer Needs
Communicate Value Proposition Effectively
Negotiate Pricing with Confidence
Develop a Comprehensive Selling Plan
WHO SHOULD ATTEND
Sales Professionals, Account Managers, Business Development Representatives, Sales Managers
PREREQUISITES
Basic Understanding of Sales Principles, Familiarity with Sales Techniques
COURSE OUTLINE
01. Introduction to Cost in Selling
02. Understanding Customer Perceptions of Value
03. Pricing Strategies and Their Impact
04. Effective Communication Techniques
05. Negotiation Tactics in Selling
