Welcome to the lesson “What Is One Good Customer Worth to Your Company?” in the course “Expert Insights: Professional Selling with Jim Cathcart,” that discusses the cost to acquire and retain a customer, as well as the potential value of their business over time. This lesson is the ninth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, viewers should understand the value of a customer from a single interaction to the potential lifetime of sales, as well as why it’s especially important to prioritize the customer relationship and trust.
Overview
COURSE DIFFICULTY
COURSE DURATION
10m
Skills Learned
After completing this online training course, students will be able to:
Calculate the lifetime value of a customer
Develop strategies to enhance customer relationships
Identify key metrics to measure customer worth
Analyze the impact of customer retention on profitability
Create a personalized approach to selling based on customer value
Sales Professionals, Business Development Representatives, Marketing Managers, Customer Service Representatives, Entrepreneurs
None
01. Introduction to Customer Value
02. Understanding Customer Lifetime Value
03. Strategies for Customer Relationship Management
04. Metrics for Measuring Customer Worth
05. Developing a Personalized Selling Approach
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Calculate the lifetime value of a customer
Develop strategies to enhance customer relationships
Identify key metrics to measure customer worth
Analyze the impact of customer retention on profitability
Create a personalized approach to selling based on customer value
WHO SHOULD ATTEND
Sales Professionals, Business Development Representatives, Marketing Managers, Customer Service Representatives, Entrepreneurs
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Customer Value
02. Understanding Customer Lifetime Value
03. Strategies for Customer Relationship Management
04. Metrics for Measuring Customer Worth
05. Developing a Personalized Selling Approach
