Welcome to the sixth video in the Selling at a Distance series. If products and services simply sold themselves, organizations wouldn’t need salespeople at all! Even with today’s technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. This video lesson will convey how easy it is to research people, organizations, and industries. It also indicates that pre-call research allows you to develop valuable insight into your prospect’s company and helps turn a cold stranger into a warm prospect.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Conduct Effective Online Research on Prospects
Analyze Industry Trends and Competitor Strategies
Utilize Digital Tools for Prospecting and Data Gathering
Develop Targeted Outreach Strategies Based on Research
Sales Professionals, Business Development Representatives, Marketing Specialists, Entrepreneurs
Completion of Previous Parts in the Selling at a Distance Series
01. Introduction to Online Research Techniques
02. Identifying Key Prospect Information
03. Understanding Industry Dynamics and Trends
04. Tools and Resources for Effective Research
05. Creating a Research-Based Outreach Plan
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Conduct Effective Online Research on Prospects
Analyze Industry Trends and Competitor Strategies
Utilize Digital Tools for Prospecting and Data Gathering
Develop Targeted Outreach Strategies Based on Research
WHO SHOULD ATTEND
Sales Professionals, Business Development Representatives, Marketing Specialists, Entrepreneurs
PREREQUISITES
Completion of Previous Parts in the Selling at a Distance Series
COURSE OUTLINE
01. Introduction to Online Research Techniques
02. Identifying Key Prospect Information
03. Understanding Industry Dynamics and Trends
04. Tools and Resources for Effective Research
05. Creating a Research-Based Outreach Plan
