Welcome to the “Social Media Marketing” video course meant to help you improve your reach on social media. This series comprises seven video lessons the cover best practices you can apply to all your social media marketing efforts, as well as tips for specific platforms. You’ll learn about things like the importance of honing your content style and tracking metrics to improve audience engagement. In addition, you’ll become familiar with the useful features available to you through various social media platforms. By completing this course, you’ll have a better understanding of Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube, as well as how to leverage their features to connect with your target audience and promote your business. To access your activity IDs, a View CECertificate button will display on the profile upon completion of thecourse. This program is valid for 1.25 PDC for Society for Human ResourceManagement (SHRM), 1.25 hour(s) of recertification credit through the HRCertification Institute (HRCI) and 1 PDU for the Project Management Institute(PMI).
Overview
COURSE DIFFICULTY
COURSE DURATION
1h 6m
Skills Learned
After completing this online training course, students will be able to:
Develop a Comprehensive Social Media Strategy
Identify Key Performance Indicators for Social Media Success
Create Engaging Content for Various Platforms
Analyze and Interpret Social Media Analytics
Implement Effective Advertising Campaigns on Social Media
Marketing Professionals, Business Owners, Social Media Managers, Digital Marketing Enthusiasts
Basic understanding of marketing concepts, Familiarity with social media platforms
01. Introduction to Social Media Marketing
02. Developing a Social Media Strategy
03. Content Creation and Curation
04. Social Media Advertising Techniques
05. Analyzing Social Media Performance
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Develop a Comprehensive Social Media Strategy
Identify Key Performance Indicators for Social Media Success
Create Engaging Content for Various Platforms
Analyze and Interpret Social Media Analytics
Implement Effective Advertising Campaigns on Social Media
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Social Media Managers, Digital Marketing Enthusiasts
PREREQUISITES
Basic understanding of marketing concepts, Familiarity with social media platforms
COURSE OUTLINE
01. Introduction to Social Media Marketing
02. Developing a Social Media Strategy
03. Content Creation and Curation
04. Social Media Advertising Techniques
05. Analyzing Social Media Performance
