Welcome to the “The Fundamentals of Marketing: Analyze the Competition” video lesson. This is the sixth of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson covers how to analyze competition, SWOT analyses, and a guide on some popular tools used today for analyzing competitors.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Analyze Competitive Landscapes Effectively
Identify Key Competitors and Their Strategies
Evaluate Market Positioning Techniques
Develop Strategic Responses to Competitive Threats
Marketing Professionals, Business Analysts, Entrepreneurs, Students in Marketing Fields
Basic Understanding of Marketing Concepts, Familiarity with Market Research Methods
01. Introduction to Competitive Analysis
02. Tools and Techniques for Analyzing Competitors
03. Interpreting Market Data and Trends
04. Developing a Competitive Strategy
05. Case Studies and Practical Applications
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Analyze Competitive Landscapes Effectively
Identify Key Competitors and Their Strategies
Evaluate Market Positioning Techniques
Develop Strategic Responses to Competitive Threats
WHO SHOULD ATTEND
Marketing Professionals, Business Analysts, Entrepreneurs, Students in Marketing Fields
PREREQUISITES
Basic Understanding of Marketing Concepts, Familiarity with Market Research Methods
COURSE OUTLINE
01. Introduction to Competitive Analysis
02. Tools and Techniques for Analyzing Competitors
03. Interpreting Market Data and Trends
04. Developing a Competitive Strategy
05. Case Studies and Practical Applications
