Welcome to the “The Fundamentals of Marketing: Build a Marketing Tech Stack” video lesson. This is the 18th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn how to create a marketing tech stack that improves campaign performance, saves time, and adapts to changing customer needs. After viewing, learners will understand the process of reviewing their marketing funnel, exploring different tool options, and calculating the resources required to make informed decisions for building an effective and efficient tech stack.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Components of a Marketing Tech Stack
Evaluate Different Marketing Technologies and Tools
Integrate Marketing Technologies for Enhanced Performance
Analyze Data and Metrics to Optimize Marketing Efforts
Develop a Strategic Plan for Implementing a Marketing Tech Stack
Marketing Professionals, Business Owners, Digital Marketers, Marketing Managers, Entrepreneurs
Basic Understanding of Marketing Principles
01. Introduction to Marketing Tech Stacks
02. Overview of Marketing Technologies
03. Tools for Data Collection and Analysis
04. Integration Strategies for Marketing Technologies
05. Best Practices for Implementing a Marketing Tech Stack
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Components of a Marketing Tech Stack
Evaluate Different Marketing Technologies and Tools
Integrate Marketing Technologies for Enhanced Performance
Analyze Data and Metrics to Optimize Marketing Efforts
Develop a Strategic Plan for Implementing a Marketing Tech Stack
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Digital Marketers, Marketing Managers, Entrepreneurs
PREREQUISITES
Basic Understanding of Marketing Principles
COURSE OUTLINE
01. Introduction to Marketing Tech Stacks
02. Overview of Marketing Technologies
03. Tools for Data Collection and Analysis
04. Integration Strategies for Marketing Technologies
05. Best Practices for Implementing a Marketing Tech Stack
