Welcome to the “The Fundamentals of Marketing: Choose the Right Channels” video lesson. This is the of 14th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson dives into the importance of selecting the right marketing channels to distribute promotional and editorial messages effectively. Viewers will understand the basics of various channels, including SEO, paid media, PR, content marketing, social media, email marketing, traditional marketing, events, and the website. After viewing, learners will understand the importance of building r a strategic mix of channels based on target audience, budget, and control.
Overview
COURSE DIFFICULTY
COURSE DURATION
15m
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Marketing Channels Suitable for Their Business
Analyze Target Audiences to Select Appropriate Channels
Develop a Multi-Channel Marketing Strategy
Evaluate the Effectiveness of Chosen Marketing Channels
Marketing Professionals, Business Owners, Entrepreneurs, Students of Marketing
Basic Understanding of Marketing Principles
01. Introduction to Marketing Channels
02. Understanding Target Audiences
03. Selecting the Right Channels for Your Business
04. Creating a Multi-Channel Marketing Strategy
05. Measuring Channel Effectiveness
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Marketing Channels Suitable for Their Business
Analyze Target Audiences to Select Appropriate Channels
Develop a Multi-Channel Marketing Strategy
Evaluate the Effectiveness of Chosen Marketing Channels
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Entrepreneurs, Students of Marketing
PREREQUISITES
Basic Understanding of Marketing Principles
COURSE OUTLINE
01. Introduction to Marketing Channels
02. Understanding Target Audiences
03. Selecting the Right Channels for Your Business
04. Creating a Multi-Channel Marketing Strategy
05. Measuring Channel Effectiveness
