Welcome to the “The Fundamentals of Marketing: Craft a Value Proposition” video lesson. This is the eighth of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson dives into how to craft a value proposition, including how to communicate the benefits, unique solutions, and value of a product or service to customers. Viewers will hear examples where customer-centric messaging creates engaging campaigns.
Overview
COURSE DIFFICULTY
COURSE DURATION
6m
Skills Learned
After completing this online training course, students will be able to:
Identify Key Components of a Value Proposition
Develop a Compelling Value Proposition for Their Products or Services
Analyze Market Needs and Customer Pain Points
Communicate Their Value Proposition Effectively
Evaluate and Iterate on Their Value Proposition Based on Feedback
Marketing Professionals, Business Owners, Product Managers, Entrepreneurs, Students in Marketing
None
01. Introduction to Value Propositions
02. Analyzing Customer Needs
03. Crafting Your Value Proposition
04. Communicating Your Value Proposition
05. Testing and Refining Your Value Proposition
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify Key Components of a Value Proposition
Develop a Compelling Value Proposition for Their Products or Services
Analyze Market Needs and Customer Pain Points
Communicate Their Value Proposition Effectively
Evaluate and Iterate on Their Value Proposition Based on Feedback
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Product Managers, Entrepreneurs, Students in Marketing
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Value Propositions
02. Analyzing Customer Needs
03. Crafting Your Value Proposition
04. Communicating Your Value Proposition
05. Testing and Refining Your Value Proposition
