Welcome to the “The Fundamentals of Marketing: Define a Brand Voice and Visual Identity” video lesson. This is the ninth of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson takes an in-depth look into the process of developing a relatable brand voice, choosing appropriate colors and typography, and referencing competitors to create a distinctive brand look.
Overview
COURSE DIFFICULTY
COURSE DURATION
6m
Skills Learned
After completing this online training course, students will be able to:
Define the concept of brand voice and its importance
Identify key elements of visual identity in branding
Develop strategies for creating a cohesive brand message
Analyze successful brands and their voice and visual identity
Implement techniques to maintain brand consistency across platforms
Marketing professionals, Brand managers, Business owners, Graphic designers, Students in marketing or business fields
None
01. Introduction to Brand Voice
02. Understanding Visual Identity
03. Developing a Cohesive Brand Strategy
04. Analyzing Successful Branding Examples
05. Techniques for Brand Consistency
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Define the concept of brand voice and its importance
Identify key elements of visual identity in branding
Develop strategies for creating a cohesive brand message
Analyze successful brands and their voice and visual identity
Implement techniques to maintain brand consistency across platforms
WHO SHOULD ATTEND
Marketing professionals, Brand managers, Business owners, Graphic designers, Students in marketing or business fields
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Brand Voice
02. Understanding Visual Identity
03. Developing a Cohesive Brand Strategy
04. Analyzing Successful Branding Examples
05. Techniques for Brand Consistency
