Welcome to the “The Fundamentals of Marketing: Define Goals and Metrics” video lesson. This is the 19th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn about the importance of setting goals and metrics in marketing, such as by using SMART goals. They will also learn how to select metrics to track progress and measure the impact of their marketing activities.
Overview
COURSE DIFFICULTY
COURSE DURATION
6m
Skills Learned
After completing this online training course, students will be able to:
Define clear marketing goals aligned with business objectives
Identify relevant metrics to measure marketing effectiveness
Analyze data to assess performance against goals
Develop actionable strategies based on metric analysis
Communicate marketing goals and metrics to stakeholders
Marketing professionals, Business analysts, Project managers, Entrepreneurs, Students in marketing programs
Basic understanding of marketing principles, Familiarity with data analysis concepts
01. Introduction to Marketing Goals
02. Key Performance Indicators (KPIs) and Metrics
03. Data Analysis Techniques for Marketing
04. Developing Actionable Strategies
05. Communicating Results and Insights
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Define clear marketing goals aligned with business objectives
Identify relevant metrics to measure marketing effectiveness
Analyze data to assess performance against goals
Develop actionable strategies based on metric analysis
Communicate marketing goals and metrics to stakeholders
WHO SHOULD ATTEND
Marketing professionals, Business analysts, Project managers, Entrepreneurs, Students in marketing programs
PREREQUISITES
Basic understanding of marketing principles, Familiarity with data analysis concepts
COURSE OUTLINE
01. Introduction to Marketing Goals
02. Key Performance Indicators (KPIs) and Metrics
03. Data Analysis Techniques for Marketing
04. Developing Actionable Strategies
05. Communicating Results and Insights
