Welcome to the “The Fundamentals of Marketing: Educate and Entertain with Editorial” video lesson. This is the 12th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson covers the importance of using educational and entertaining editorial content in storytelling for effective marketing, with an emphasis on the need to capture and maintain audience attention by providing value and creating emotional connections with the brand.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Understand the role of editorial content in marketing strategies
Create engaging and informative editorial pieces
Measure the effectiveness of editorial content in campaigns
Develop a content calendar that aligns with marketing goals
Identify best practices for audience engagement through editorial content
Marketing Professionals, Content Creators, Business Owners, Students in Marketing Studies
None
01. Introduction to Marketing Fundamentals
02. The Importance of Editorial Content
03. Creating Compelling Editorial Pieces
04. Measuring Success and Engagement
05. Developing a Content Strategy and Calendar
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the role of editorial content in marketing strategies
Create engaging and informative editorial pieces
Measure the effectiveness of editorial content in campaigns
Develop a content calendar that aligns with marketing goals
Identify best practices for audience engagement through editorial content
WHO SHOULD ATTEND
Marketing Professionals, Content Creators, Business Owners, Students in Marketing Studies
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Marketing Fundamentals
02. The Importance of Editorial Content
03. Creating Compelling Editorial Pieces
04. Measuring Success and Engagement
05. Developing a Content Strategy and Calendar
