Welcome to the “The Fundamentals of Marketing: Follow the Marketing Funnel” video lesson. This is the seventh of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson introduces the concepts of the buyer’s journey and the marketing funnel, which consists of four stages: awareness, engagement, conversion, and loyalty. After viewing, learners will understand the importance of aligning marketing strategies with each stage to provide a personalized and effective customer experience.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Understand the Stages of the Marketing Funnel
Identify Effective Marketing Strategies for Each Stage
Analyze Customer Behavior Throughout the Funnel
Develop Targeted Marketing Campaigns Based on Funnel Insights
Measure and Optimize Marketing Performance
Marketing Professionals, Business Owners, Students of Marketing, Entrepreneurs, Sales Representatives
None
01. Introduction to the Marketing Funnel
02. Stages of the Marketing Funnel
03. Customer Journey and Behavior
04. Marketing Strategies for Each Stage
05. Measuring Success and Optimization Techniques
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the Stages of the Marketing Funnel
Identify Effective Marketing Strategies for Each Stage
Analyze Customer Behavior Throughout the Funnel
Develop Targeted Marketing Campaigns Based on Funnel Insights
Measure and Optimize Marketing Performance
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Students of Marketing, Entrepreneurs, Sales Representatives
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to the Marketing Funnel
02. Stages of the Marketing Funnel
03. Customer Journey and Behavior
04. Marketing Strategies for Each Stage
05. Measuring Success and Optimization Techniques
