Welcome to the “The Fundamentals of Marketing: Hiring a Marketing Team” video lesson. This is the fourth of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson covers how to build a strong marketing team, and dives into the differences between specialists and generalists. After viewing, learners will be familiar with the various roles within a marketing team and factors to consider when hiring.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Roles Needed in a Marketing Team
Evaluate Candidates Based on Skill Sets and Experience
Create Effective Job Descriptions for Marketing Positions
Understand the Importance of Team Dynamics in Marketing
Implement Best Practices for Onboarding New Marketing Team Members
Marketing Managers, HR Professionals, Business Owners, Team Leaders
None
01. Introduction to Marketing Team Structure
02. Key Roles and Responsibilities in Marketing
03. Recruitment Strategies for Marketing Professionals
04. Best Practices for Interviewing Candidates
05. Onboarding and Training New Team Members
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Identify the Key Roles Needed in a Marketing Team
Evaluate Candidates Based on Skill Sets and Experience
Create Effective Job Descriptions for Marketing Positions
Understand the Importance of Team Dynamics in Marketing
Implement Best Practices for Onboarding New Marketing Team Members
WHO SHOULD ATTEND
Marketing Managers, HR Professionals, Business Owners, Team Leaders
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Marketing Team Structure
02. Key Roles and Responsibilities in Marketing
03. Recruitment Strategies for Marketing Professionals
04. Best Practices for Interviewing Candidates
05. Onboarding and Training New Team Members
