Welcome to the “The Fundamentals of Marketing: Integrate with Company Goals” video lesson. This is the second of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson dives into how to align marketing efforts with the goals of the organization, including guidance on how to identify and prioritize goals. Viewers will understand the basic types of goals related to marketing, such as conversion, engagement, and awareness.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Understand the Core Principles of Marketing
Integrate Marketing Strategies with Business Objectives
Analyze Market Trends and Consumer Behavior
Develop Comprehensive Marketing Plans
Measure the Effectiveness of Marketing Initiatives
Marketing Professionals, Business Analysts, Project Managers, Entrepreneurs, Students in Marketing Fields
Basic Understanding of Marketing Concepts
01. Introduction to Marketing Fundamentals
02. Aligning Marketing Strategies with Company Goals
03. Market Research and Analysis Techniques
04. Developing and Implementing Marketing Plans
05. Evaluating Marketing Performance and ROI
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the Core Principles of Marketing
Integrate Marketing Strategies with Business Objectives
Analyze Market Trends and Consumer Behavior
Develop Comprehensive Marketing Plans
Measure the Effectiveness of Marketing Initiatives
WHO SHOULD ATTEND
Marketing Professionals, Business Analysts, Project Managers, Entrepreneurs, Students in Marketing Fields
PREREQUISITES
Basic Understanding of Marketing Concepts
COURSE OUTLINE
01. Introduction to Marketing Fundamentals
02. Aligning Marketing Strategies with Company Goals
03. Market Research and Analysis Techniques
04. Developing and Implementing Marketing Plans
05. Evaluating Marketing Performance and ROI
