Welcome to the “The Fundamentals of Marketing: Set a Pricing Strategy” video lesson. This is the 11th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn about five widely used pricing strategies: penetration pricing, cost-plus pricing, value-based pricing, competitive pricing, and price skimming. Brian walks learners through each strategy’s concept and implementation, highlighting their advantages and considerations. After viewing, learners will be able to make better-informed pricing decisions that align with their customers, offerings, and market.
Overview
COURSE DIFFICULTY
COURSE DURATION
6m
Skills Learned
After completing this online training course, students will be able to:
Analyze Different Pricing Strategies
Identify Key Factors Influencing Pricing Decisions
Develop a Pricing Strategy Aligned with Business Goals
Evaluate the Impact of Pricing on Sales and Profitability
Marketing Professionals, Small Business Owners, Entrepreneurs, Product Managers, Sales Executives
None
01. Introduction to Pricing Strategies
02. Understanding Market Dynamics
03. Cost-Based vs. Value-Based Pricing
04. Competitive Analysis and Pricing
05. Implementing and Monitoring Pricing Strategies
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Analyze Different Pricing Strategies
Identify Key Factors Influencing Pricing Decisions
Develop a Pricing Strategy Aligned with Business Goals
Evaluate the Impact of Pricing on Sales and Profitability
WHO SHOULD ATTEND
Marketing Professionals, Small Business Owners, Entrepreneurs, Product Managers, Sales Executives
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Pricing Strategies
02. Understanding Market Dynamics
03. Cost-Based vs. Value-Based Pricing
04. Competitive Analysis and Pricing
05. Implementing and Monitoring Pricing Strategies
