Welcome to the “The Fundamentals of Marketing: Thoughtfully Commit to a Cause” video lesson. This is the 13th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson highlights the benefits of aligning causes with the brand’s values, connecting with customers’ interests, and choosing causes that relate to the products or services offered.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Understand the Importance of Cause Marketing
Identify Strategies for Effective Cause Alignment
Develop a Comprehensive Marketing Plan Around a Cause
Measure the Impact of Cause Marketing Initiatives
Communicate the Value of Commitment to a Cause
Marketing Professionals, Nonprofit Leaders, Business Owners, Students in Marketing or Business Fields
Basic Understanding of Marketing Principles
01. Introduction to Cause Marketing
02. Key Concepts and Strategies
03. Developing a Cause Marketing Plan
04. Measurement and Evaluation Techniques
05. Case Studies and Best Practices
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the Importance of Cause Marketing
Identify Strategies for Effective Cause Alignment
Develop a Comprehensive Marketing Plan Around a Cause
Measure the Impact of Cause Marketing Initiatives
Communicate the Value of Commitment to a Cause
WHO SHOULD ATTEND
Marketing Professionals, Nonprofit Leaders, Business Owners, Students in Marketing or Business Fields
PREREQUISITES
Basic Understanding of Marketing Principles
COURSE OUTLINE
01. Introduction to Cause Marketing
02. Key Concepts and Strategies
03. Developing a Cause Marketing Plan
04. Measurement and Evaluation Techniques
05. Case Studies and Best Practices
