Welcome to the “The Fundamentals of Marketing: What Is Marketing?” video lesson. This is the first of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson defines the role of marketing in an organization and why it’s so important to prioritize. After viewing, learners will understand the overall direction of this course, with the outlined emphasis of understanding how to use marketing to accomplish your company’s goals and succeed in your role.
Overview
COURSE DIFFICULTY
COURSE DURATION
5m
Skills Learned
After completing this online training course, students will be able to:
Define Key Marketing Concepts
Identify Target Audiences and Market Segments
Develop Effective Marketing Strategies
Analyze Marketing Trends and Consumer Behavior
Marketing Professionals, Business Owners, Entrepreneurs, Students Interested in Marketing
None
01. Introduction to Marketing Fundamentals
02. Understanding Target Markets
03. Overview of Marketing Strategies
04. Role of Branding and Messaging
05. Measuring Marketing Effectiveness
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Define Key Marketing Concepts
Identify Target Audiences and Market Segments
Develop Effective Marketing Strategies
Analyze Marketing Trends and Consumer Behavior
WHO SHOULD ATTEND
Marketing Professionals, Business Owners, Entrepreneurs, Students Interested in Marketing
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Marketing Fundamentals
02. Understanding Target Markets
03. Overview of Marketing Strategies
04. Role of Branding and Messaging
05. Measuring Marketing Effectiveness
