Welcome to “The Power of Persuasion,” a video lesson intended to help you understand how to communicate more persuasively at work. First, this lesson describes what persuasion is and how it’s a natural aspect of human communication. Then, you’ll hear about the three main elements of persuasion: ethos, pathos, and logos. During that explanation, you’ll learn how to utilize the four P’s of persuasion, convey confidence, appeal to people’s emotions, and offer evidence to support your argument. Whether you’re talking with coworkers or customers, it’s important to be able to leverage the power of persuasion to achieve the outcomes you want.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Understand the principles of effective persuasion
Apply persuasive techniques in various communication contexts
Analyze audience reactions and adapt strategies accordingly
Develop compelling arguments to influence decision-making
Sales Professionals, Marketing Executives, Business Leaders, Communication Specialists
None
01. Introduction to Persuasion
02. Key Persuasive Techniques
03. Understanding Your Audience
04. Crafting Persuasive Messages
05. Overcoming Objections and Resistance
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the principles of effective persuasion
Apply persuasive techniques in various communication contexts
Analyze audience reactions and adapt strategies accordingly
Develop compelling arguments to influence decision-making
WHO SHOULD ATTEND
Sales Professionals, Marketing Executives, Business Leaders, Communication Specialists
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Persuasion
02. Key Persuasive Techniques
03. Understanding Your Audience
04. Crafting Persuasive Messages
05. Overcoming Objections and Resistance
