Welcome to ‘The Value of Insight to Prospects,’ a video lesson that explains why insight is important to customers and defines insight-based selling. This lesson is the third of five in the ‘Getting the Most from Insight-Based Selling’ video course, which is meant to help you understand and leverage insight-based selling to increase your competitiveness in sales conversations. By first describing issues with the “questioning to define needs” method of sales calls, viewers will realize the benefits of using insight to intrigue potential customers.
Overview
COURSE DIFFICULTY
COURSE DURATION
7m
Skills Learned
After completing this online training course, students will be able to:
Understand the importance of insights in the sales process
Identify effective strategies for presenting insights to prospects
Analyze how insights can address customer needs and pain points
Develop tailored messaging based on insights gathered
Sales Professionals, Marketing Specialists, Business Development Executives, Customer Relationship Managers
None
01. Introduction to Insights in Sales
02. Techniques for Gathering Valuable Insights
03. Communicating Insights Effectively
04. Case Studies on Successful Insight Utilization
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Understand the importance of insights in the sales process
Identify effective strategies for presenting insights to prospects
Analyze how insights can address customer needs and pain points
Develop tailored messaging based on insights gathered
WHO SHOULD ATTEND
Sales Professionals, Marketing Specialists, Business Development Executives, Customer Relationship Managers
PREREQUISITES
None
COURSE OUTLINE
01. Introduction to Insights in Sales
02. Techniques for Gathering Valuable Insights
03. Communicating Insights Effectively
04. Case Studies on Successful Insight Utilization
