Welcome to the Using Surveys to Get Feedback video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. Using the right type of response and a valid scale are essential to gathering valid data. This video lesson will discuss response types, scales, and other survey method tips.
Overview
COURSE DIFFICULTY
COURSE DURATION
8m
Skills Learned
After completing this online training course, students will be able to:
Select the appropriate response method for various survey objectives
Analyze the advantages and disadvantages of different response formats
Design effective survey questions based on chosen response methods
Survey Researchers, Data Analysts, Marketing Professionals, Business Managers
Completion of Using Surveys to Get Feedback (Part 2 of 8)
01. Introduction to Response Methods
02. Types of Response Formats
03. Best Practices for Survey Design
SKILLS LEARNED
Skills Learned
After completing this online training course, students will be able to:
Select the appropriate response method for various survey objectives
Analyze the advantages and disadvantages of different response formats
Design effective survey questions based on chosen response methods
WHO SHOULD ATTEND
Survey Researchers, Data Analysts, Marketing Professionals, Business Managers
PREREQUISITES
Completion of Using Surveys to Get Feedback (Part 2 of 8)
COURSE OUTLINE
01. Introduction to Response Methods
02. Types of Response Formats
03. Best Practices for Survey Design
