Developing Remarkable Marketing Campaigns: Embrace Innovation with Marketing

Welcome to the “Developing Remarkable Marketing Campaigns: Embrace Innovation with Marketing” Expert Insights course. This is the penultimate lesson of 15 in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. After watching this lesson, viewers will understand that innovative marketing doesn't always require big investments or extraordinary results, but rather small, strategic moves that can drive performance. Viewers will be aware of the three types of marketing innovation to embrace: industry-specific, cross-functional, and customer-centric.