Digital Marketing: Search Engine Optimization (SEO)

Welcome to the “Search Engine Optimization (SEO)” video lesson meant to introduce the merits of search engine optimization in digital marketing. This lesson is the second of three in the “Digital Marketing” series, which explains methods and best practices of digital marketing. This lesson provides best practices on how to utilize SEO for marketing efforts. The viewer of this lesson should come away with a better understanding of SEO as a marketing concept and strategy. (Keywords: keyword stuffing, searching, ALT attribute, algorithm)