Effectively Negotiate: Principles of Negotiating

Welcome to the “Principles of Negotiating” lesson, which outlines the eight basic principles of negotiating. This lesson is the second of 12 in the “Expert Insights: Effectively Negotiate with Barb Bruno” course, which explores negotiation tactics to clearly define objectives, overcome objections, and improve negotiation outcomes. After viewing, learners will have the ability to develop a game plan and strategy, and work towards a satisfactory solution for both parties.