Effectively Negotiate: Research Your Opposition

Welcome to the “Research Your Opposition” lesson, which introduces the DiSC personality types and four negotiation social styles: driver, expressive, amiable, and analytics. This lesson is the sixth of 12 in the “Expert Insights: Effectively Negotiate with Barb Bruno” course, which explores negotiation tactics to clearly define objectives, overcome objections, and improve negotiation outcomes. After viewing, learners will be familiar with how to use the DiSC model of personality types and negotiation social styles to inform how they choose negotiation tactics.