The Fundamentals of Marketing: Build a Marketing Tech Stack

Welcome to the “The Fundamentals of Marketing: Build a Marketing Tech Stack” video lesson. This is the 18th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn how to create a marketing tech stack that improves campaign performance, saves time, and adapts to changing customer needs. After viewing, learners will understand the process of reviewing their marketing funnel, exploring different tool options, and calculating the resources required to make informed decisions for building an effective and efficient tech stack.