The Fundamentals of Marketing: Choose the Right Channels

Welcome to the “The Fundamentals of Marketing: Choose the Right Channels” video lesson. This is the of 14th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson dives into the importance of selecting the right marketing channels to distribute promotional and editorial messages effectively. Viewers will understand the basics of various channels, including SEO, paid media, PR, content marketing, social media, email marketing, traditional marketing, events, and the website. After viewing, learners will understand the importance of building r a strategic mix of channels based on target audience, budget, and control.