The Fundamentals of Marketing: Define a Brand Voice and Visual Identity

Welcome to the “The Fundamentals of Marketing: Define a Brand Voice and Visual Identity” video lesson. This is the ninth of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson takes an in-depth look into the process of developing a relatable brand voice, choosing appropriate colors and typography, and referencing competitors to create a distinctive brand look.