The Fundamentals of Marketing: Define Goals and Metrics

Welcome to the “The Fundamentals of Marketing: Define Goals and Metrics” video lesson. This is the 19th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn about the importance of setting goals and metrics in marketing, such as by using SMART goals. They will also learn how to select metrics to track progress and measure the impact of their marketing activities.