The Fundamentals of Marketing: Elevate the Product or Service

Welcome to the “The Fundamentals of Marketing: Elevate the Product or Service” video lesson. This is the third of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson covers the role of marketing as the bridge between valuable products/services and customer needs. After watching, viewers will understand the importance of product roles, conducting market research, and effectively communicating the usefulness of offerings.