The Fundamentals of Marketing: Hiring a Marketing Team

Welcome to the “The Fundamentals of Marketing: Hiring a Marketing Team” video lesson. This is the fourth of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson covers how to build a strong marketing team, and dives into the differences between specialists and generalists. After viewing, learners will be familiar with the various roles within a marketing team and factors to consider when hiring.