The Fundamentals of Marketing: Invite Customers to Participate

Welcome to the “The Fundamentals of Marketing: Invite Customers to Participate” video lesson. This is the 16th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson covers the importance of involving customers in marketing efforts, such as by using feedback and surveys in shaping a brand’s perception, and involving customers in product development. Viewers will hear insightful examples of companies who’ve successfully incorporated customer feedback into their strategy.