The Fundamentals of Marketing: Partner with Creators and Employees

Welcome to the “The Fundamentals of Marketing: Partner with Creators and Employees” video lesson. This is the 17th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn how to leverage the power of their workforce and influential voices online to enhance their marketing efforts. After viewing, learners will understand the benefits of empowering employees as brand ambassadors, establishing employee advocacy programs, and what to consider when collaborating with creators.